Concepted and developed Instagram posts, CSR (Corporate Social Responsibility) storyboard frames and an email newsletter for real-world client (Dave Carver’s State Farm branch), as part of the tactics to support his objective to reach more millennial clients.
Designed in Canva, this live Instagram post looked to boost millennial customer interactions for real-world client (Dave Carver’s State Farm branch) using the pseudonym Black Jack Insurance.
Key words and ideas sourced from VALS psychographic profiling.
Created Fall 2020 for PR Message Design class. Highlighted by the Professor as his favorite out of the 12 posts my group anonymously created.
Designed in Canva, this Instagram post anchored the ongoing 11% savings deal to the calendar event of Halloween.
Created Fall 2020 for PR Message Design class.
Using Storyboard, I designed 2 frames (of 8) to shoot for a possible planned CSR (Corporate Social Responsibility video) that our client could use. This is the opening shot.
Created Fall 2020 for PR Message Design class.
With Storyboard, this shot emphasizes then many years Mr. Carver sponsored youth sports teams and helped raise money for charity. It reminds the viewer to remember his family-run business, as he remembered them over the years.
Created Fall of 2020 for PR Message Design class.
Using Word, the above 2 images are front and back of a two-sided newsletter, designed to be emailed to customers (with embedded hot-links to the agency’s new social media platforms) and/or printed out.
Created Fall of 2020 for PR Message Design class.